Kitchen & Dining
The biggest chopping board brand in the UK. An affordable yet premium kitchen brand for those who want to elevate their cooking experience.
Visit shop1977
2030
A family business, trading since 1977.
1977
Peter Mahon starts selling through mail order catalogues
2004
First marketplace listings on eBay
2008
Amazon — our main channel from 2010
2018
The next generation takes over the day-to-day
2030
£100m global revenue target — on course
It started in 1977, when Peter Mahon began selling through mail order catalogues. By the early 2000s it was obvious customers were moving online, so the business moved with them: eBay first, then Amazon, which became our main sales channel in 2010.
The next generation of the family took over the day-to-day running of the business in 2018, and it has grown quickly since. Nine brands of our own. A team of around 40 across the UK, the Philippines, France and China. More than 1.6 million units sold a year.
We’re bestsellers in a number of our niches. Each brand is specialised on purpose: we’d rather do one thing properly than spread thin, and it shows in the products and the reviews.
We’re aiming for £100m in global revenue by 2030, and we’re on course. Getting there means sharper systems, and hiring people who raise the bar.
