QUALITY PRODUCTS AT AFFORDABLE PRICES

Ideal Direct's online retail brands sell thousands of high-quality products every day to customers all over the world, predominantly on Amazon and eBay, but soon, via our own websites and other platforms. We pride ourselves on being experts in product sourcing.

Trading for 45+ years

Trading for 45+ years

Experienced, tight-knit team

Experienced, tight-knit team

A wide range of brands

A wide range of brands

Experts in sourcing

Experts in sourcing

Quality products

Quality products

Affordable prices

Affordable prices

ABOUT US

Ideal Direct is a family-run business that has been trading for over 45 years. The company started as a mail order business but transitioned to an online retailer in the early 2000s. We now sell thousands of products a day, predominantly on Amazon but also across eBay, our websites and other platforms.

Our purpose is to build a collection of brands that will be internationally recognised through quality products that offer value for everyone. We currently own 10 brands. Our values are centred around integrity, remaining data-driven, sustainable growth, accountability and work-life balance.

We pride ourselves on being experts in product sourcing and launching. We are on an exponential growth curve and foresee considerable expansion in the coming years.

MEET THE TEAM

OUR BRANDS

Ideal Direct is comprised of a diverse collection of sub-brands, each providing top-quality products to a wide range of target audiences – from DIY and homeware to healthcare and medical solutions.

“Bought this to stick some wood trim to the wall. It stuck it perfectly. The adhesion is unbelievable. Cutting it was ok. The best way to cut it is with a brand new blade. I used a disposable Stanley knife and just dipped it in some turps to get a clean cut.”

Chelle (Amazon) DIY Doctor

“This is a great quality (and looking) trio of plant posts with drainage. They are perfect for planting up with cacti and succulents and look very eye-catching when all of them are planted up and together. The quality and design are outstanding and all the pots arrived to me in perfect condition. Overall, beautiful pots - recommended!”

Sarah (Amazon) Tydi

“I have now been using this for two years and it's still great. Used daily in my van driving seat to give comfort and padding, and has also been used on a chair (with a straight rather than a rounded seat base) and even on the beach to make sitting on the ground more comfortable. Super value.”

Tif (Amazon) Medipaq

“Excellent piece of kit. I was running around my house like a loon the day I got this! By the end, the floor was half covered with dead flies. Gives a proper crack when you get one! Awesome fun, a great bit of exercise and as far as I am concerned, an absolute bargain. I would, and actually have, purchased again. Get one, you won't regret it.”

Simon (Amazon) Fly-Bye

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